Hair color trends: Just as with fashion, hair care trends change as frequently because the seasons, with celebs and media accountable for making bold claims that society has a tendency to accept and follow. It was evidenced through the short hair styles of Mia Farrow and Twiggy, then the feathered layers of shy Princess Diana, and also the later “Rachel” style worn by Jennifer Aniston on Buddies. In the same manner designers create lines of clothing with future seasons in your mind, proper hair care information mill creating items using the future in your mind, and also the media is obliging by featuring the items with what appears as frequently as you possibly can.
One trend that’s been around for quite some time is hair coloring, with a wide range of brands vying for disposable income dollars all in the name of beauty. However, today’s companies have to work even harder to develop brand loyalists as statistics show a sizable percentage of shoppers wait until they’re in the store to make a choice of products. Research shows that consumers are being swayed by in-store marketing appeal, rather than the never-ending blitz of hair product commercials on television that always seem to take the frizzy-haired girl-next-door and transform her into a shiny-haired supermodel.
Another trend driving the hair care product market is consumer insistence on safety and wholesomeness of elements. No more will Mrs. Johnson make use of a blue rinse which was examined on bunny bunnies, now she demands items that aren’t only safer on her, but in addition for the atmosphere. The same people worried about the empty hair color bottles, and what will happen as they degrade, are also demanding a reduction in chemicals in these same products. Phrases like “all-natural,” “chemical-free,” and “contains only natural oils” are being used more often to convince consumers that the process necessary to bleach their hair really doesn’t contain bleach anymore.
Along with emerging hair care product demands is the trend towards easier hairstyles, which has shifted away from elaborate salon designs and more towards ponytails and hairclips. The ease of a hairstyle often dictates the hair’s length – to have long hair and be
required to spend hours on a style can pale to a shorter, more wash-and-go option. Still, there are those consumers who will not be browbeaten into hair color submission, preferring to welcome the appearance and ultimate acceptance of grays as a sign of age and wisdom. These are the same people who would rather purchase their products because of individual choice, and not because of current trends that are sure to change again at anytime.